If I were to ask you, Do you want to increase your CD sales?, what would you answer be? Most people would answer with a resounding yes.
Selling out your albums start in the studio. Many artists take precious time and money to record in the studio, mix and master the album, and then start worrying about marketing and promotion. I believe that this is the wrong order. Before you step foot in the studio, you should be thinking about marketing and promotion. One of the major things that will determine whether someone purchases your album, is the quality. Of course your songwriting skill is important, but who wants to buy music that is poorly recorded? If you really want to give your self a chance at selling out all of your albums, you need to start thinking about the quality of your production and recordings.
Today, studio equipment is so cheap that many people have their own studio set up. This is not a bad thing. I would encourage every artist to invest some money in getting at least a simple studio set up. You might not want to spend the amount of money it takes to get industry-standard equipment, but getting some equipment will save you money in the long run. You can use your equipment while you are arranging your music. When you do this, you will be able to hear how everything sounds before you step into the studio. If you like it, you can keep it. If you don't like it, then you can make the necessary changes on your own time. Experimenting should take place before you book your studio session. If you start experimenting while you have the clock running in the studio, you will spend a lot more money than you need to.
When you are ready to start recording, it is important that you go to a facility that has good quality instruments. The gear will play a crucial part in album sales because quality is very important to your consumers. Also, an experienced engineer and producer can add value to your project. They will give you another ear that will be listening to your material and they can make important suggestions that will impact the end result. In this process, as the artist, you should still make the final decisions on your project, but having a great team improves your chances of success.
When you are planning your next album, take the time to search for a great and affordable studio so that you can get the quality you deserve. After investing your own time and money, you should have an end product that you can be proud of.
